How to create the perfect website for your business?

Posted by VictorDev — 20 Mar 2019

Are you going to start a business or have you already started your own business? Then one of the key points for success is creating a professional website. Customers are increasingly looking for a product or service on the Internet. A lot of get their first impression of your company through your website. But what does a good website have to do and what should it look like?

 

Creating a good website: what should you consider?

 

A website should leave a professional impression, especially for founders and startups. But many do not even know how to create a professional website.

 

To get you started optimally. Note the following important points in the run-up to website creation:

 

  • That’s why you should create your own website
  • Eight good reasons for your website creating
  • How to use a website to build a sustainable business
  • Free website? Possible, but …
  • Homepage construction kit or freelancer?
  • Create website: 9 success factors

 

That’s why you should create your own website

 

Hard to believe, but there are still a relatively high number of companies that do not have a website. The entrepreneurs have still not recognized the value of an Internet presence. A website with a clear goal is enormously important. And it should not only be regarded as a business card on the Internet. Because a website is now as important as phone or e-mail. Therefore website is a necessity for any business, regardless of size.

 

If your business is not on the internet, then your business will be out of business.

Bill Gates

 

The information possibilities of Google have revolutionized the consumer behavior. So already have more than half of all searches have an economic background. Because more and more users interested in a product or want to hire a service. Inform themselves in advance specifically on the Internet. What alternatives are there? What are the prices? This is exactly where it is important for entrepreneurs to be present. For do everything from the beginning to a growing customer base. So if you don’t have your own website. Your services or products risk being missed by a potential customer.

 

Eight Good Reasons for Your Website

 

The benefits of having your own website for your business are very diverse. We list the most important advantages in the following:

 

1# Website as a business card on the Internet

 

A good website is a virtual business card. This is the first step in contacting anyone interested in your services. Here you can present your products or services and publish contact data. A website shows potential customers which corporate philosophy you live in. And what sets you apart from your competitors.

 

2# Reach customers and win

 

Mouth marketing is still the most important and successful way of winning customers. But, over 80% of users are looking for products and services over the Internet. So if you can not be found on the internet, you do not exist for this target group and thus can not be reached.

 

3# Maintain and increase image

 

Companies that have a website radiate a modern image to the outside world. This is underlined by an attractively designed, technically good and user-friendly website.

 

Show your customers why they should buy from you and why you stand out from the competition. References serve to give customers confidence in the company’s services. Thanks to the website you can present more information about products and services. Than is usually possible with ‘classic’ advertising materials for cost reasons alone.

 

5# Keep up to date with customers via a website

 

Even companies are subject to constant change. Whether new products, changed opening hours or a change of location. Via the company’s own website, you can inform visitors about all the latest news.

 

6# The website as an additional distribution channel

 

With a website you also have the opportunity to create a brand new distribution channel for your products, namely through an online store. This enables them to reach customers worldwide and thus significantly increase their catchment area.

 

7# The website is your cheapest employee

 

Even the highest paid employee will not be in touch 24 hours a day. And you can be reached with a website around the clock. Your store can be open Monday through Saturday. But your website is open 24/7 regardless of opening hours and time of day.

 

8# Worldwide reachable

 

If you do it smartly, your website can be reachable not only in your country but all over the world. So you can network with business partners worldwide. And reach customers from all over the world. And this very cost-effective.

 

As you can see, a website can be more than just a business card for your business. Do not miss these opportunities. How to create your own website and what you should pay attention to in the next sections.

 

How to use a website to build a sustainable business

 

In the initial phase of starting a business, you need to put in place a variety of business-related things. This includes the website of your new company.

 

The corporate website can mature into an important customer acquisition tool. But only if the content is correct. So, when planning your corporate website. You should consider these content points and build on them over time:

 

  • Communicate clearly what you want to offer your target audience
  • Professional web design of the website (logo, picture material etc.)
  • Always publish the latest content
  • Advertise the site using other social media channels
  • Pay attention to professional search engine optimization
  • Build a backlink structure with other relevant websites

 

A website might not win over customers overnight. But it’s a way to build a long-term, sustainable business.

 

Free website? Possible, but …

 

A lot of start-ups are moving around with their idea on the internet today. The technical knowledge for a solid internet presence should undoubtedly be present here. But what about founders who are more classical and have no programming skills? There are budget-friendly ways to create a corporate website. The open-source platform WordPress is very popular among startups and the self-employed. Once installed and equipped with a template design, the system is relatively easy to use. Here you can read about WordPress — benefits and dark sides.

 

Despite the fact that WordPress was designed as a blogging platform. Now, even an novice developer can use this CMS to create corporate websites and e-commerce. There is a cluster of opponents WordPress. But I do not belong to those.

 

Personally, I successfully use this platform to create client’s websites. However, some customers prefer using Typo3 for building their larger corporate websites especially in Western Europe. I think in the future I will make a comparative review of this CMS.

 

So what about the free site?

 

Yes, you can make a free web site. And not only on WordPress. Now there are a lot of website builders with a gentle learning curve. But you can’t building a large and complex website using a website builder. So if you are serious decided to present you company company on the Internet. It is better to hire a developer to create a userfriendly and functional website. But let’s dive in this topic in the next paragraph.

 

How to hire a freelancer in right way?

 

Every freelancer has his own portfolio and signature on how to create a website. Therefore, look at the references and decide whether the style suits your company.

 

I charge at 300$ for a startup. For more details, check my home page.

 

To successfully work together with a freelancer you’ll need to inform him in detail about your business model. So, he can understand the idea behind your company and translate it into a suitable web project.

 

A developer should involve you in every major step, and explain technical issues. A professional developer can provide you with advice by helping you to develop the concept for the website.

 

It costs money to hire a professional freelancer in case you want to have your project well done. Anyway, it will pay off as it is an important customer acquisition tool.

 

Create website: 7 success factors

 

As I already noticed, own website is important for any company, and, for business start-up. Therefore, for creating an awesome website, there are some aspects to consider. Besides technical issues: the design, content and search engine optimization also play an important role.

 

At the beginning and depending on the goal, it may be enough to keep the website simple. The website initially serves as a business card on the Internet. You also can build a profile into social networks to engage with customers. Therefore, when you start creating a website, be sure to pay attention to awesome design and user-friendly interface. Because the first impression of the website counts. The following tips can help you create a good website:

 

  • Use professional photos and videos. Ideally, you create professional graphics yourself.
  • The navigation of the website should be clearly structured and the choice of words clear and understandable.
  • The design of the website should correspond to the USP of your company.
  • The text on the website should be easy to read and get to the point in terms of content. Plan a clear call-to-action.

 

The following 7 factors are really important for a good website:

 

1# Set the goals

 

Defining the goals of the website forms the basis of a successful internet presence. Without the goals in mind, one can not focus on the purpose of the task. In the worst case, a completely different end result achieved. These basics also apply to build a website to serve a specific purpose.

 

Ask at the beginning important questions, such as:

 

  • What do I want to achieve (contact, appointment, order)?
  • What funds are available to me?
  • How much time do I have for this?
  • How do I get to my destination?
  • Is quality work important or is a small budget more important?

 

With the answers to these questions in mind. You can direct your activities in a targeted manner and work towards the desired end result. So that you reach the right destination not only in a reasonable time, but also in an optimal way.

 

Remember! You should not set too general standards (for example, generate high sales via your online shop), but clearly define the route and in which area or within which time you want to achieve this goal. In this example, the measurability and traceability of progress are also important. A prerequisite for being able to track where you are at the moment and when you have reached your goal. Only then can you optimize and improve your project.

 

In any case, the goal set must also be realistic – otherwise it will probably never be achieved and will only lead to frustration.

 

2# Choosing a good hosting

 

Hosting is used to publish a website. The task of hosting placement a website on a server. Moreover, hosting providers offer web storage, databases, e-mail addresses, and other products for data exchange. If necessary, they also take over the registration of domains.

 

There is a large selection of hosting providers. It is difficult for a start-up entrepreneur to decide in this sea of choice. Therefore, it is better to delegate the registration and configuration of the hosting to the developer. After all, he knows the needs of your project from the inside. For example, for a simple one-page site there is no need to buy a dedicated server. But at the same time, a simple virtual hosting is not suitable for a large corporate project with a heavy load on the database.

 

3# Professional layout and design

 

The first few seconds decide whether a visitor goes deeper into your website – or if he jumps off. Thus, he must be convinced at first glance. In this brief moment, so the design is crucial. You should therefore give your website a professional layout and design. This includes your logo, the font and colors that are part of your corporate identity. And of course, these should be coordinated with each other.

 

Also note the relevance of mobile devices. If you surf with your smartphone, you want to see all the content visually processed. Nobody wants to fumble around on the display until you have everything in view and can read what you want – then the user is annoyed and already long gone from your website. So optimize your website also and especially for mobile devices. It’s best to create them with a responsive theme. This means that the aspect ratio then automatically adjusts to the browser size.

 

4# Usability, usability and one more usability

 

Pay attention to the usability or userfriendly of your website. Visitors should be able to intuitively navigate at your project like in their own kitchen. Put yourself in the position of your visitors as you begin to structure your website. Good design is cool. But do not forget about the users when you create it.

 

I saw projects that I want to close in a few seconds, or even earlier. Yes, design, everything is very cool. But if I want to see the bizarre forms, I’d rather go to Guggenheim Museum Bilbao. Do not forget the website is an information platform. It’s not an exposition of the surrealist artist.

 

Of course, you should choose the font and color so that the texts are on the one hand well readable. On the other to fit your corporate identity. Alson, there are some things that have become standard over the years and that users are used to. For example, based on our experience, we expect:

 

  • that the logo of a company is usually at the top left,
  • that you get back to the home page by clicking on the logo,
  • that we have a search field, etc.

 

5# Fast loading times

 

Site load times are a very serious topic. You may also be impatient if you have to wait while visiting a website to be able to load the content. On the road or with limited Internet connection, it is still reasonable. Otherwise, the window is closed rather than waiting for it to continue. And that’s exactly what your visitors should not do.

 

Therefore fast loading times are a must be. Images and videos should be optimized before they are incorporated into the website. There are various possibilities to achieve this goal. And an experienced web developer will help you solve these issues.

 

6# Current content

 

Nothing is worse than coming to a website, clicking on the blog or press section and seeing messages that are outdated. Be aware in advance that you need to maintain your website at all times. It’s work, but it’s worth it. Because even for search engines, this is an important criterion.

 

7# Search Engine optimization

 

Search engine optimization is a series of actions, directed at placing the contents of your website in the first positions in the organic search. Google’s organic search is the most lucrative of all online marketing channels in most e-commerce niches. There are many nuances of search engine optimization. Therefore, it is better to delegate this process to a professional. More about SEO you can learn from my article: WordPress SEO: 5 Tips to Optimize Your Blog. In addition, I provide quality search engine optimization services. No problem, please contact.

 

Conclusion

 

I tried to tell you about the main stages of developing an Internet project. And about the criteria on which the success of the website is built. In fact, the factors affecting the successful creation of a site are much more.

 

But these are the basics tips that Internet entrepreneurs often forget. Despite the fact that the site is a wonderful sales channel and a platform for brand promotion. Not everyone pays due attention to the planning and development of own Internet resource. I recommend making the right investment in website development.

 

 

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