About 30 percent of all websites currently use CMS WordPress. The reasons are the ease of use and the well-structured backend. As a result, you can familiarize yourself as a layman in the topic and create own website or blog.
After creating a blog or website, as many visitors as possible should visit it. This is exactly where WordPress SEO comes into play. In this post, I will show you 5 tips you can use to optimize your WordPress blog. And certainly which SEO factors you should take care of.
Briefly summarized for you (but we still go into detail on each individual point):
You can optimize each individual page using these points. Therefore that the ranking of the website improves and it is easier to find on search engines.
But let’s start over. If you want to improve your blog SEO metrics and already know the SEO basics concepts. At first, you need a tool that supports you in this.
The answer is simple: YOAST SEO. The plugin is a solid SEO tool for WordPress. In the free basic version, It offers enough features. Hence you can improve your website SEO metric.
With the free SEO plugin for WordPress. You can not only put in place the five WordPress SEO tricks. Which I will talk about. But also draw on a variety of other options. These include, for example:
Let’s take a quick look at the many setting options of YOAST SEO.
Well, now that you have the right tool on hand, we can see what is possible with WordPress SEO.
I know you want to get started right away with our 5 SEO Tips and learn more. But I would like to tell you something in advance. I have optimized this article for search engines — and this with the keyword “WordPress SEO“. Thus you can see how I have put these tips into action. Thus you can see how I have put these tips into action. Sounds good, right?
Once you have decided what about would you like to write and found some keywords. You can start with our first WordPress SEO tip: URL optimization.
Even so, you should be careful with this WordPress SEO Tip. Please never change the URL of an existing post if you have not set 301 redirects from the old page to new page only. All existing links will otherwise run on a 404 error page. For this reason, it is advisable to set the URL first when creating the post. We do not want visitors to come to your website because they expect high-quality content. And then they end up on an error page.
If you have a 301 redirect, there is no problem. As all visitors who encounter the old URL are redirected to the new site.
So that your blog is also found to the respective keywords, they have to appear somewhere on your page. So, always place your keyword or variations of the keyword in the content area. Do not forget to optimize your headlines for SEO. Please make sure that the text still sounds natural and does not become a pure SEO text. You want to offer your readers an added value and do not write for Google
In short, if you do not get the keyword in the sentence or paragraph, leave it out. When you start using keywords to force keywords into your article. They will sound anything but natural later on. Please always remember this to your readers. It makes no sense to lure countless users to your blog. When all disappear in the end because the text can not be read.
Thanks to the Google Hummingbird update. You can use synonyms or a different layout of your keywords. The search engine is now so smart that it recognizes keyword variations.
For example, our contribution would be:
You can include keywords in your text at appropriate places. But do not overdo it, as in the following example!
For simplicity, let’s look at an example.
As you can see in this example, the Title Tag contains the search phrase. This, of course, encourages you to click when the search result covers the search term one to one. When choosing the title tag, you should make sure that the keyword you want to rank with is also far ahead. It has a higher weighting there and Google gives the beginning of the title tag something more important than the end.
If it’s not possible to place the keyword at the beginning of the title tag, it’s not a broken leg either. What is more important is that the keyword is even placed in the title tag.
Let’s get back to the YOAST SEO WordPress plugin so you can customize the title tags in the future. As a rule, the said plugin is under the post in the WordPress backend. There you can set the SEO title. With a bar and a live preview, you can estimate whether the length of the title tag fits or there is a risk that something will be cut off.
According to Google, the meta description is no longer a direct SEO element. It should always be adjusted. Since the meta description is an important issue when it comes to user experience. Let’s take a look at the Meta Description again using the example from earlier:
A good meta description can attract many users to the page. That, in turn, is a positive user signal for Google, which is why the website or blog actually gets a better ranking. For this reason, you can count the meta description as an SEO element.
Often, the meta description is also drawn automatically. When someone shares your post in a social media network. Anyone who deposits an appealing meta description will also be able to count on several clicks from Facebook.
You can also store the meta description using YOAST SEO. The input field is located further below the input field for the title tag.
If you use images on your website or blog (and yes, you should do that), always remember to tweak them. There are three important points to note here:
Since the load time of the website is also quite a big SEO factor. You should make sure that you upload the images with the smallest possible file size. Please refrain from uploading images with a resolution of 3264 x 2376 pixels. And a file size of 6 MB, otherwise the following happen:
So, this would be, as already mentioned, the file name. Make sure the focus keyword (with which you want to rank) is in the file name before you upload it. Google soon realizes that the pictures also match the text. This, in turn, can provide a better ranking.
Alt attributes are an important point when it comes to search engine optimization. Here you are welcome to give up one or the other keyword. You should emphasize that the stored Alt attribute describes as possible what can be seen in the picture. Imagine explaining to a blind person what’s on the picture.
The alt attribute is always played if the image can not be loaded for some reason. In this way, visitors to your website can still guess what would appear on the screen. If you have set the alt attribute.
You can save the alt attribute in WordPress itself. For the file name, it is recommended to make changes before the upload.
In this article, we have now some tips on how you can optimize your WordPress blog about SEO. This is not rocket science. Thus, again and again, countless websites, with which already the simplest points were ignored. With your acquired knowledge, you can now easily make it past your competition. Let’s summarize the most important points:
If you need further support on the subject of search engine optimization. You can also contact me at any time!
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